This is it!
I think it was P&G who were contacted by some nutter who said - I can double usage of your Head and Shoulders Shampoo product with virtually no cost to you in doing so. But it'll cost you a million dollars to find out. OK, they said. His answer was to add the word repeat to the usage instructions and market this in all the advertising for the product. It worked.
Here's my similar idea that I reckon will increase your kitchen sales by about 50% - an idea by my fag packet reckoning that's worth £50 to £60M a year.
Simple.
Relocate your kitchen showroom to where I come in to start my shopping.
Put the cheque in the post.
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