Friday, 5 February 2010

THE REPEAT MOMENT

This is it!
I think it was P&G who were contacted by some nutter who said - I can double usage of your Head and Shoulders Shampoo product with virtually no cost to you in doing so. But it'll cost you a million dollars to find out. OK, they said. His answer was to add the word repeat to the usage instructions and market this in all the advertising for the product. It worked.

Here's my similar idea that I reckon will increase your kitchen sales by about 50% - an idea by my fag packet reckoning that's worth £50 to £60M a year.

Simple.

Relocate your kitchen showroom to where I come in to start my shopping.

Put the cheque in the post.

Monday, 1 February 2010

£4.97

It was for a Disney Princess blob lamp.A snowstorm that lights up over the princess castle in different colours. My daughter is absolutely delighted. It looked to me like maybe a xmas end of line special. So there is something in your stores for kids!